Greetings from Jack Bonora and the editorial staff of ALL IN CHANNEL. Today we would like to introduce one of the results of the digital change, the spontaneous creation of “Communities of practice”.
What are communities of practice
The expression refers to the peculiar feature on which the involvement of participants rotates. In fact, Etienne Wenger, in her study conducted in 2006, noted that users united by an infinite range of interests and passions, such as a brand, give life to spontaneous online groups, in which they interact with each other activating processes of problem-solving. It also emerges that failure to comply with the formal or informal, tacit or explicit rules – the so-called netiquette – governing the community, leads to the isolation of the user who has broken them.
Distinctive features
Communities of practice have the ability to stimulate the participation and the sharing of knowledge. Pierre Lèvy [1994] underlined that absolute knowledge couldn’t only be prerogative of an individual but that could only be reached by the union of knowledge of the single individuals. From the point of view of organizational design, Scotti and Sica [2010] identify the founding elements of the community of practice, which are << networks. peer-to-peer collaboration; conducted by the voluntary participation of members; focused on learning and capacity building; engaged in knowledge sharing, developing experiences and problem-solving.
Evolution of organizational design
The Social Enterprise model is the result of the evolutionary process of organizational design in the digital age. The predisposition of strategic assets and the inherent dynamics of the production processes of live poker events, allow you to make the most of the maximum potential that Social Enterprise models can offer in the development of marketing digital strategies.
Jack Bonora
Transl. by Margherita Basile
Go to the next article not to lose the thread of the discussion on the Poker Social Enterpise, or go to the first article of the series to resume it.
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